Hi! I'm Kristina Spaid.

I’m a Creative Director + Art Director who makes brands look good, ideas hit harder, and boring briefs regret finding me.

I’m an Associate Creative Director + Art Director with 12+ years of experience making brands look expensive, ideas look smarter, and clients say, “Ohhh, I like that.”

I’ve worked across beauty, healthcare, consumer, and lifestyle—leading campaigns, directing photoshoots, building brands, wrangling seven-person creative teams, and turning wildly vague feedback into something surprisingly useful.

I concept. I art direct. I design. I present. I solve problems. I make decks people actually want to look at. Basically, I’m the creative Swiss Army knife nobody asked for but everyone ends up needing.

I like big ideas, sharp design, weird little details, and work that doesn’t take itself too seriously.

No fluff. No creative jargon. No “let’s circle back.”
Just smart ideas, good taste, and a suspicious amount of caffeine.